We read the boring 200 page environmental guidelines so you don't have to.
How to grow without increasing your environmental footprint.
An ecollective case study: Oliver's Travels
Partnering with this high growth company that focuses on offering the best 2% of holiday homes around the world came with its own unique challenges.
The Challenge: Calculating and reducing their carbon footprint
Oliver's Travels have always had strong environmental values lead from their founders and the team. But, in 2019, they wanted to turn their beliefs into actions. The challenge came in how do you measure the environmental impact of thousands of privately owned villas all across the world. Once we have this information how do we get their property owners to reduce their carbon footprint without coming at a personal expense or reducing the customer experience?
At Oliver’s Travels, they are all about the extraordinary, especially when it comes to their collection of villas and chateaux. Quirky, stylish and full of character, they’ve been handpicked by their destination experts.
Founded in 2003 by Oliver and Ravi, Oliver's Travels has gone from strength to strength by focusing on quality and keeping ahead of the curve. In 2019 they listed in The Sunday Times as one of the 100 fastest-growing privately owned businesses in the UK.
The starting block: Carbon measurement in travel
Working with us, we quickly defined the goals and a new sustainable mission statement for the business, galvanizing the team and getting key stakeholders on board. An efficient supplier audit was created with our experience. We knew what questions to ask so that ecollective can measure the CO2 footprint of any villa, anywhere in the world. It didn't stop there though, with office audits and in-depth analysis of the product to make sure all bases were covered.
Working with suppliers was only half the project, the next steps involved communicating with customers. Using the latest studies and practises, the aim is to influence the customer to behaviour. This must be done in a way that benefits local communities as well as the environment but not seem like a chore. Finally, there was the added opportunity of marketing the actions we are taking. With the aim of making customers part of the journey and building the Oliver's Travels community without greenwashing.
A simple and easy plan to reduce average CO2 emissions per villa by 20% YoY.
New and profitable revenue streams through partnerships.
The ability to become a carbon-neutral business by 2020.
Increased supplier and customer communication.
Clear and open data for the marketing team to shout about.
We were proud to say, ecollective delivered an opportunity to make more money whilst reducing their carbon footprint, our very own mission statement. Naturally, ecollective cannot give the details here, but this is ultimately what we aim to achieve on all our projects. A chance for businesses to become more commercially successful whilst benefiting the planet.
Whilst their carbon footprint was large, once broken down there were huge opportunities for improvement. As well as a great reason to be optimistic once compared to competitors.
By focusing on what is important, ecollective made it easy for stakeholder engagement without taking the shortcuts that other consultancies often take. The key here is to use complex science with a simple and easy approach. Getting rid of the jargon and using clear KPIs to allow teams to measure their own performance is the way we see all companies making a difference.